How to Write Rules for Fair Digital Campaigning

Political advertising on social networks, search engine result pages and video portals has become a standard campaigning tool for candidates, parties and other political organizations. This opens up new communication channels for many campaigns, but it also amplifies dangers associated with paid political communication such as big-money interference and microtargeted messaging. In an article for Brookings TechStream, Julian Jaursch highlights these dangers and makes suggestions on how to deal with them.

Read the full article at Brookings.edu.